AI-generated image of William Tunstall-Pedoe, the creator of Alexa and the founder of Unlikely AI.

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October 21, 2025

Alexa creator William Tunstall-Pedoe: ‘Businesses still don’t fully trust AI’

UnlikelyAI is hoping it can crack the trust issue holding back the widespread adoption of AI in enterprises

Tom Nugent

9 min read

William Tunstall-Pedoe once used AI to calculate the most boring day in history (April 11, 1954). As I arrive at The Black Penny, in London’s Covent Garden, I pray our mid-morning rendezvous won’t offer him a new contender.

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Tom Nugent

Tom Nugent is Sifted’s managing editor. Follow him on X and LinkedIn

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