Opinion

February 18, 2022

Founders, here's how to make sure your AI doesn't ruin your reputation

Customers will call you out if you're not on top of your AI. Here's how to keep your customers happy and your algorithms honest.


Nakeema Stefflbauer and Samantha Edds (right)

Almost any kind of AI startup will get the attention of investors today in Europe. Founders are racing to apply algorithmic decision-making to healthcare, education, public safety, credit assessment, employment selection and more. This puts humans at ever-greater risk of arbitrary (and erroneous) judgements, something that’s easy to forget when Europe’s startup ecosystem is awash in cash. 

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