Podcast

March 19, 2025

An app that can read your cat’s emotions and a virtual assistant for vets: How AI is shaking up pet care

Could the hottest tech in startups help us care better for our pets? And what are the risks of potentially shifting caring responsibilities to robots?


Steph Bailey

2 min read

(L-R): Susan Groeneveld, founder of Sylvester.ai, Nicolò Frisiani, founder of Lupa, Massimiliano Melis, chief technology officer of AITEM

Cooped up at home and isolated from friends and family, white-collar workers turned — in their millions — to the companionship of furry friends during the pandemic. According to PDSA, there was a 36% increase in pet ownership in the UK at the time. 

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Steph Bailey

Steph Bailey is head of content at Sifted. Follow her on Twitter and LinkedIn

Deeptech & AI

Deeptech & AI

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The people, companies and trends shaping European AI and deeptech.