I was wandering around the exhibit hall of the HumanX tech conference in Amsterdam last week — and doing a little calculation about what company swag I could take in exchange for hearing the least amount of sales-pitchery from the eager exhibitors — when I saw a complicated-looking cart filled with wires, lights and tubes of liquids.
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Éanna Kelly is a contributing editor at Sifted, and writes Startup Life , a weekly newsletter on what it takes to build a startup. Follow him on X and LinkedIn