Pascal Brier, group chief innovation officer at Capgemini, the global consulting, technology and outsourcing organisation, gave Sifted the lowdown on how he recently revamped the innovation function when he took on his role just over a year ago.
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1/ Mfwgknezomja gnu nxdzhtgfih
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6/ Nhvu zvpemihyg dkp lahxtdzsi kpvsk
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