Analysis

October 30, 2023

'I made so many mistakes': 10 things not to do when hiring a team in the US

Babbel managing director Thomas Holl was warned about the mistakes founders make when expanding to the US. Then he made all of them


It took Berlin-based digital language learning startup Babbel a few attempts to figure out how to build a team when it started its US expansion journey in 2014.

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Babbel cofounder and managing director Thomas Holl.
Babbel cofounder and managing director Thomas Holl.
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Arielle Kilroy, cofounder and CEO of Berlin-based HR automation business Dado.
Arielle Kilroy, cofounder and CEO of Berlin-based HR automation business Dado.
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Joaquín Cuenca Abela, cofounder and CEO of design resources startup Freepik Company.
Joaquín Cuenca Abela, cofounder and CEO of design resources startup Freepik Company.
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Michaela Jefferson

Michaela is a freelance business writer and former news editor based in London. Follow her on LinkedIn.

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