Grabbing our attention: what stories we're looking for — and who to pitch them to.

Sifted does proper reporting on startup Europe. But what does that mean? Our mission is to do old fashioned journalism, which means building contacts, digging up the real story and explaining the tech and startup world to our readers. But we also receive hundreds of story pitches every day, some of which are amazing but others are, well, not quite for us. So if you want us to write about your company, report, founder or initiative, here is what the Sifted editorial team likes to write about and how to pitch to them.