Sifted is
the leading media brand for the European startup community. Backed by the Financial Times, our team of dedicated journalists spans the continent.

Our mission is to be the critical friend of Europe’s startup community and to amplify and empower the founders, investors and startup operators driving innovation from the front.

  • Bringing you the news that matters.

    Sifted tells the stories that matter in Europe's startup scene.

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  • Indispensable analysis on startup Europe.

    Our reports and briefings provide you with the insights and analysis you need to succeed in emerging markets.

  • Facilitating Europe’s startup community.

    We empower the startup community in Europe by providing a platform for connection and collaboration.

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Meet our team

John Thornhill portrait

John Thornhill

Founder / Editorial director

John is also the Innovation editor of the Financial Times, where he writes a regular, award-winning column on the impact of technology, hosts the weekly Tech Tonic podcast, and is the founder and editorial lead for the FT125 forum for senior business executives. In a 30-year career at the FT, John has been deputy editor, news editor, European edition editor, and bureau chief in both Paris and Moscow.
Caspar Woolley portrait

Caspar Woolley

Founder / Executive chair

Caspar is a seasoned digital entrepreneur and intrapreneur who’s had fun starting businesses ranging from to Hailo the taxi app. He loves working at the intersection of the editorial, operational and digital worlds, and bringing great ideas to life in both the public and private sectors. He is also a Non-Exec Director at London’s UCLH hospital.
Bruce Macfarlane portrait

Bruce Macfarlane


Bruce has spent the past 30 years working in the business news and information sector in startup, scaleup and larger corporate environments. He has held senior commercial and business management roles with Reuters, Factiva and Dow Jones working in Europe the US and Asia. He was most recently Managing Director of MLex, where he guided the business through its sale to RELX.
Alley Yamoyany portrait

Alley Yamoyany


Previously CFO for Digital Theatre and VP at IMG Events, Alley brings with her experience across the online media and live events landscapes, with a particular passion for the fast-paced and unpredictable environment a start up presents. Born in South Africa, she is staunch rugby supporter and will support England in any rugby match... other than when they play South Africa.
Amy Lewin  portrait

Amy Lewin


Amy leads Sifted’s team of journalists, hosts [Sifted’s monthly podcast](, writes Sifted’s [weekly VC newsletter Up Round](, reports on the venture capital industry and regularly appears onstage at top tech events across the continent. She joined Sifted way back in 2018 as its first employee, and so has experienced the joys — and pains — of startup growth first-hand. She was previously features editor at Courier magazine.
Jamie Condliffe portrait

Jamie Condliffe


Jamie oversees content strategy across Sifted. Previously, he was executive editor at Protocol, a sibling publication to POLITICO that focused on the tech industry. Before that, he was an editor on the business desk at The New York Times, a news editor at MIT Technology Review and a reporter at Gizmodo. He has held lectureships at the University of Oxford and Imperial College London and holds a doctorate in engineering from the University of Oxford.
Laura Balboni portrait

Laura Balboni

Senior people and talent manager

Laura serves as the Head of People at Sifted, where her primary focus is nurturing an exceptional company culture and ensuring Sifted remains the foremost workplace. Her journey with Sifted began in 2020 when she joined the commercial team, but her passion for people and talent soon led her to pivot her career in that direction. Before joining Sifted, Laura spent five years in Australia,where she delved into the world of publishing and even owned a theater company.

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