Sifted
is
the leading media brand for the European startup community. Backed by the Financial Times, our team of dedicated journalists spans the continent.
Our mission is to be the critical friend of Europe’s startup community and to amplify and empower the founders, investors and startup operators driving innovation from the front.
- Pitch your story
Bringing you the news that matters.
Sifted tells the stories that matter in Europe's startup scene.
- Subscribe
Indispensable analysis on startup Europe.
Our reports and briefings provide you with the insights and analysis you need to succeed in emerging markets.
- Learn more
Facilitating Europe’s startup community.
We empower the startup community in Europe by providing a platform for connection and collaboration.
Meet our team

John Thornhill
Founder / Editorial director
John is also the Innovation editor of the Financial Times, where he writes a regular, award-winning column on the impact of technology, hosts the weekly Tech Tonic podcast, and is the founder and editorial lead for the FT125 forum for senior business executives. In a 30-year career at the FT, John has been deputy editor, news editor, European edition editor, and bureau chief in both Paris and Moscow.
Brand kit

Updated
The Sifted marks include the Sifted name and logo, as well as any word, phrase, image or other designation that identifies the source or origin of any of Sifted products. Please don't modify the marks or use them in a confusing way or in a way that confuses Sifted with another brand (including your own). If you are unsure, please feel free to contact us via press@sifted.eu.
Download kit