Innovation | Sifted

At Sifted, we write about several topics covering innovation from across Europe’s startups and entrepreneurs, like technological advancements, inventions and disruption.

Don’t know where to start? Browse our innovation library, or visit our articles archive if you want content on other topics, like startups, technology or venture capital.

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Opinion | Corporate Innovation | 22 Sep

Forget ‘design thinking’ if you want to create a successful new business

Designing a new business is not the same as designing something beautiful and useful for a customer. You need to adapt in these 4 ways:

Interview | Food | 14 Sep

Future foods are not made of plants — they are made of air

How Solar Foods is leading the food tech wave for the 20’s

Manuel Silva Martinez, head of Santander Innoventures

News | Venture Capital | 11 Sep

Santander spins out investment arm to get in on the best deals

Newly-named Mouro Capital will have double the funding — $400m — to make faster and bolder investments in fintech-related startups.

Opinion | Healthtech | 10 Sep

Some healthtech is failing — and that’s a major sign of progress

Not every new drug works first time; we shouldn't expect healthtech to either.

Fredrik Silfver tech director of Above Agency

Interview | Corporate Innovation | 8 Sep

How to build a “playground for creativity” at a big company

The founder of Swedish innovation agency says corporates need to protect their creatives, start a sci-fi book club and an internal blog.

Opinion | Corporate Innovation | 8 Sep

Unsexy Innovation: How to buy innovation services

Without wasting a lot of time and getting frustrated

News | Hiring | 8 Sep

Hiring in UK tech sector is booming again

The number of advertised roles in the UK tech sector has jumped by 36% in the last two months, according to new data from Tech Nation

Interview | Ecommerce | 3 Sep

The power of community: how Gymshark is killing it in the gym

Gymshark founder Ben Francis talks to Sifted about starting a £1bn brand, managing yourself and taking on Nike.

magnets with metal scrap sticking to them

News | Corporate Innovation | 25 Aug

Corporate innovation weekly: medical magnets and 3D printed houses

This is how Europe's biggest companies innovated in the past week, including medical magnets, 3D printed houses and superfast payments.

Interview | Corporate Innovation | 25 Aug

Mobility in 2040 — smart cities and slow culture

Spark Works asked 76 experts to predict how the world would move in 20 years. The results were surprising

Opinion | Fintech | 25 Aug

Why consumers just don’t trust fintechs

People still don’t broadly trust consumer fintechs, research shows. Has the pandemic created new opportunities or made matters worse?

Interview | Corporate Innovation | 18 Aug

Think big but make lots of small bets

Tom Salmon, CEO and cofounder of The Bakery, helped Unilever set up its Foundry programme and worked with companies from BMW to Google.

Interview | Food | 13 Aug

Meet the startup fighting to erase hunger with AI

Millions of people worldwide suffer from famine and hunger, while a large proportion of our food and produce goes to waste. Can AI solve the problem?

Interview | Corporate Innovation | 4 Aug

My worst mistake in innovation? Playing it safe

Neena Paul, the chief innovation officer at ?What If! on boombox diplomacy, doing not talking and 18 months of being part of Accenture.

Analysis | Drones | 30 Jul

The €200,000 luxury drone and the startup behind it

Delair designs and builds ultra-high-end super expensive drones in France. They’re not for the average Joe.

Interview | Corporate Innovation | 28 Jul

Pepsi’s chief design officer: “It’s not just about the packaging”

Mauro Porcini says we are entering an "age of excellence" where stand-out design becomes essential for companies.