# Advertising & Marketing

Get the latest on Europe's advertising and marketing startups: in-depth news, analysis and opinion covering everything from ecommerce to brand building

Six lessons for a cookieless future
Sifted Talks
March 10, 2023
Six lessons for a cookieless future
Browsers, such as Google Chrome, plan to phase out cookies by 2024. What will this mean for the future of advertising?
Tom Ritchie
What do founder photos say about society? Sifted’s competition is back
Analysis
December 19, 2022
What do founder photos say about society? Sifted’s competition is back
You thought you’d seen the last of us, didn’t you?
Georgina Ustik
Startup to human: A founder’s guide to human-to-human marketing
Analysis
September 20, 2022
Startup to human: A founder’s guide to human-to-human marketing
Marketing goals have become lost in a sea of metrics — but a human approach is needed now more than ever
Sponsored by: Literal Humans
Inside Snap's decision to shut down Zenly
Analysis
September 6, 2022
Inside Snap's decision to shut down Zenly
Snap argues that its Paris-based mapping app can never be profitable but must formally ask French regulators for approval to shut it down. Zenly employees are challenging that rationale.
Chris O’Brien
Five lessons from an eight-figure exit
Opinion
August 3, 2022
Five lessons from an eight-figure exit
Building a business that sells in the tens of millions of dollars is very realistic — with the right team, hard work, and a bit of good market timing
Timothy Armoo
Rise of the petfluencers: How Instagram-famous pets became big business
Analysis
March 17, 2022
Rise of the petfluencers: How Instagram-famous pets became big business
Influential pet parents have turned their animals into social media stars. Brands are just starting to realise their potential.
Adam Green
Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!
Opinion
March 11, 2022
Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!
The future of marketing is about community building instead of one-way advertisements.
Katia Yakovleva
Four tips for accelerating your search advertising
Interview
November 29, 2021
Four tips for accelerating your search advertising
Here’s how to rank high in search queries.
Sponsored by: Microsoft Advertising
Yes, sustainable startup merch is possible — here's how
Interview
November 17, 2021
Yes, sustainable startup merch is possible — here's how
Beyond totebags and ballpoint pens — here’s how to turn your customers into brand ambassadors.
Sponsored by: Printify
Where should scaleups be spending their cash? 7 insights from our panel
Sifted Talks
November 10, 2021
Where should scaleups be spending their cash? 7 insights from our panel
A mahogany office might sound great, but experts from Dawn Capital, Soldo, Aiven and Mews told a recent Sifted Talks that there are better ways to splurge
Steph Bailey
How ecommerce marketing saved Christmas
Interview
October 20, 2021
How ecommerce marketing saved Christmas
From personalised wish lists to mobile-first ads — here's how your ecommerce marketing should change during the holiday season.
Sponsored by: Sailthru
How to make a native ad campaign that will get your brand noticed
Analysis
May 17, 2021
How to make a native ad campaign that will get your brand noticed
Native ads and sponsored content should play a key role in any brand campaign.
Sponsored by: Microsoft Advertising
6 tips for getting customers to trust your brand
Sifted Talks
May 12, 2021
6 tips for getting customers to trust your brand
Customer trust is gained in drops but lost in buckets. Here’s how to avoid the latter.
Tom Ritchie
Exclusive: Sharmadean Reid launches new multimedia company
Interview
March 24, 2021
Exclusive: Sharmadean Reid launches new multimedia company
What Sharmadean Reid, the founder of Beautystack, did next.
Isabella Pojuner
Disabled representation in advertising is growing
Analysis
March 12, 2021
Disabled representation in advertising is growing
There is a growing movement for companies to feature more people with disabilities in their ads, and agencies springing up to cater for it.
Chris Stokel-Walker
Top 20 European tech Instagrammers to follow
Analysis
December 2, 2020
Top 20 European tech Instagrammers to follow
From beauty tech gurus to diversity pros, check out Europe’s startup Instagrammers you should follow.
Connor Bilboe and Cecile Bussy
Streetbees raises $40m — but what’s in it for the bees?
Analysis
October 28, 2020
Streetbees raises $40m — but what’s in it for the bees?
Customer insights startup Streetbees has wooed investors like Atomico and brands like Unilever. But what's in it for the 'bees'?
Freya Pratty
How Oatly chose cash over brand
Analysis
September 3, 2020
How Oatly chose cash over brand
How a new owner made the oat milk company unpopular (again).
Mimi Billing
The power of community: how Gymshark is killing it in the gym
Interview
September 3, 2020
The power of community: how Gymshark is killing it in the gym
Gymshark founder Ben Francis talks to Sifted about starting a £1bn brand, managing yourself and taking on Nike.
John Thornhill
AB Tasty raises a delicious $40m and doubles down on US expansion
News
July 22, 2020
AB Tasty raises a delicious $40m and doubles down on US expansion
The Paris marketing startup is raising money and accelerating its US push. Its founder moving to New York has been instrumental.
Marie Mawad in Paris
Why it’s time to call EOP on jargon
Opinion
July 16, 2020
Why it’s time to call EOP on jargon
Jargon is elitism. Cut it out.
Chloe Cordon
Creative Capital: an alternative to VC cash
Analysis
June 18, 2020
Creative Capital: an alternative to VC cash
The next generation of digitally-driven brands will be created and funded differently.
Supported by: And Rising
Top 10 early-stage startups making waves in eastern Europe
News
June 5, 2020
Top 10 early-stage startups making waves in eastern Europe
From next generation delivery drones to facial recognition scanners, these startups with global ambitions show why you should be eyeing up the eastern European startup scene.
Supported by: EMERGE
Video games want players to stay beyond Covid
Analysis
May 20, 2020
Video games want players to stay beyond Covid
More women and older crowds played video games during lockdown. Now, it’s all about making that boost last beyond the coronavirus crisis.
Marie Mawad in Paris

# Advertising & Marketing

Six lessons for a cookieless future

What do founder photos say about society? Sifted’s competition is back

Startup to human: A founder’s guide to human-to-human marketing

Inside Snap's decision to shut down Zenly

Five lessons from an eight-figure exit

Rise of the petfluencers: How Instagram-famous pets became big business

Elon Musk says Web3 is a marketing buzzword… but that’s the whole point!

Four tips for accelerating your search advertising

Yes, sustainable startup merch is possible — here's how

Where should scaleups be spending their cash? 7 insights from our panel

How ecommerce marketing saved Christmas

How to make a native ad campaign that will get your brand noticed

6 tips for getting customers to trust your brand

Exclusive: Sharmadean Reid launches new multimedia company

Disabled representation in advertising is growing

Top 20 European tech Instagrammers to follow

Streetbees raises $40m — but what’s in it for the bees?

How Oatly chose cash over brand

The power of community: how Gymshark is killing it in the gym

AB Tasty raises a delicious $40m and doubles down on US expansion

Why it’s time to call EOP on jargon

Creative Capital: an alternative to VC cash

Top 10 early-stage startups making waves in eastern Europe

Video games want players to stay beyond Covid