So far this year London startups have raised a record €11.8bn from VC funds, more than the €14.5bn in all of 2020.
But which are the most exciting startups and scaleups based in the city? Which are the ones to watch in 2021?
Our team of experts at Sifted have chosen a list of more than 130 exciting companies we think you need to know about, with an added 'Sifted take' on some to provide an extra layer of insight.
It's a mixture of the big and the small, the well known and the under the radar. But all are making waves. Keep reading below and stay informed about Europe’s new economy!
(P.S The data is from European Startups, with valuation estimates from Dealroom. If there is anyone missing from this list, or anything is wrong, please let us know by email at [email protected]).
Key
Year founded
Amount raised
Last funding round
Valuation
Employees
Sifted Take
Thriva is focused on preventative health, and believes blood test kits can keep you out of hospital by identifying problems before they spiral. It predominantly operates on a subscription service where customers pay £24-69 per year to receive four test kits a year in order to check in with their health: from their iron profile, cholesterol, crucial vitamin levels or susceptibility to diabetes. It's seen rapid growth and in 2020 raised €12m.
Read more: No doctor required
Thriva founder Hamish Grierson tackles “the elephant in the room”
2015
€14m
SERIES A
€19-29m
50-100
Sifted Take
Thriva is focused on preventative health, and believes blood test kits can keep you out of hospital by identifying problems before they spiral. It predominantly operates on a subscription service where customers pay £24-69 per year to receive four test kits a year in order to check in with their health: from their iron profile, cholesterol, crucial vitamin levels or susceptibility to diabetes. It's seen rapid growth and in 2020 raised €12m.
Read more: No doctor required
Thriva founder Hamish Grierson tackles “the elephant in the room”

Beacon
Supply chain finance firm that provides real-time data of cargo delivery
logistics / saas
beacon.comLondon, UK
2018
€14m
SERIES A
€55-82m
50-100
Sifted Take
In another attempt to digitise the logistics industry, the digital forwarder startup Beacon operates across ocean, air, trucks and supply chain finance — and its main focus is improving cash flow. In its Series A round of June 2020, it earned the interest of Jeff Bezos and 8VC, raising $15m.

Beacon
Supply chain finance firm that provides real-time data of cargo delivery
logistics / saas
beacon.comLondon, UK
2018
€14m
SERIES A
€55-82m
50-100
Sifted Take
In another attempt to digitise the logistics industry, the digital forwarder startup Beacon operates across ocean, air, trucks and supply chain finance — and its main focus is improving cash flow. In its Series A round of June 2020, it earned the interest of Jeff Bezos and 8VC, raising $15m.

SenSat
Visual and spatial data to simulate reality
real estate / AI
sensat.co.ukLondon, UK
2015
€13m
SERIES A
€36-54m
50-100
Sifted Take
This startup makes 'digital twins' of real world locations, whether it be entire cities or construction projects. The possibilities are wild — with talks of Mirrorworld which could replicate our entire physical reality. But for now, its focused on construction. Makes sense. It's last round was a Series A that raised €9m, led by Tencent and Sistema Venture Capital.
2015
€13m
SERIES A
€36-54m
50-100
Sifted Take
This startup makes 'digital twins' of real world locations, whether it be entire cities or construction projects. The possibilities are wild — with talks of Mirrorworld which could replicate our entire physical reality. But for now, its focused on construction. Makes sense. It's last round was a Series A that raised €9m, led by Tencent and Sistema Venture Capital.
Flatfair
Deposit-free renting
fintech; real estate / mortgages & lending
flatfair.co.ukLondon, UK
2016
€12m
SERIES A
€40-60m
50-100
Sifted Take
Flatfair is a platform that allows landlords to offer 'deposit-free' renting to tenants who would otherwise struggle to pay for expensive deposits often well above their monthly rent. Tenants are given a 'trust score' which landlords can view before accepting new tenants, which includes independent adjudication over end-of-contract disputes.
2016
€12m
SERIES A
€40-60m
50-100
Sifted Take
Flatfair is a platform that allows landlords to offer 'deposit-free' renting to tenants who would otherwise struggle to pay for expensive deposits often well above their monthly rent. Tenants are given a 'trust score' which landlords can view before accepting new tenants, which includes independent adjudication over end-of-contract disputes.

Faculty
Providing organisations with strategy, skills and the right software to enable AI
AI / enterprise software
faculty.aiLondon, UK
2014
€47m
SERIES A
€38-58m
100-500
Sifted Take
One of the most fast-growing on this list, AI company Faculty develops machine learning systems for governments and businesses. Indeed, the UK Government contracted the startup to forecast the availability of ventilators needed during the pandemic.
Read more: Skype cofounder gifts cryptocurrency to AI startup Faculty

Faculty
Providing organisations with strategy, skills and the right software to enable AI
AI / enterprise software
faculty.aiLondon, UK
2014
€47m
SERIES A
€38-58m
100-500
Sifted Take
One of the most fast-growing on this list, AI company Faculty develops machine learning systems for governments and businesses. Indeed, the UK Government contracted the startup to forecast the availability of ventilators needed during the pandemic.
Read more: Skype cofounder gifts cryptocurrency to AI startup Faculty

Sifted Take
Numan are out to tackle the health epidemic for men: according to their survey, three out of four men do not actually visit a clinic when there's something wrong. Maybe a healthtech app is the solution.
Its main competitor, though, is Manual — a wellbeing platform for men. Regardless, Numan raised €11m in its first disclosed funding Series A round, led by Vostok New Ventures, Novator and Anthemis Exponential Ventures.
Mentech startup Numan raises €11m to help more men tackle their health issues
2018
€11m
SERIES A
€44-66m
10-50
Sifted Take
Numan are out to tackle the health epidemic for men: according to their survey, three out of four men do not actually visit a clinic when there's something wrong. Maybe a healthtech app is the solution.
Its main competitor, though, is Manual — a wellbeing platform for men. Regardless, Numan raised €11m in its first disclosed funding Series A round, led by Vostok New Ventures, Novator and Anthemis Exponential Ventures.
Mentech startup Numan raises €11m to help more men tackle their health issues

accuRx
Software to improve efficiency in primary care
health / enterprise software
accurx.comLondon, UK
2016
€11m
SERIES A
€42-63
50-100
Sifted Take
2020 saw an explosion of interest and investment for the software company, which helps medical practices send patients text reminders about their appointments and during the pandemic launched an NHS Digital approved video consultation feature. Its team grew by an impressive 193%. But what happens next?

accuRx
Software to improve efficiency in primary care
health / enterprise software
accurx.comLondon, UK
2016
€11m
SERIES A
€42-63
50-100
Sifted Take
2020 saw an explosion of interest and investment for the software company, which helps medical practices send patients text reminders about their appointments and during the pandemic launched an NHS Digital approved video consultation feature. Its team grew by an impressive 193%. But what happens next?

Hastee
The world's first earnings-on-demand payments card
fintech / payments
hastee.comLondon, UK
2017
€10m
EARLY VC
€38-58m
10-50
Sifted Take
Hastee's battling it out against Wagestream, the other major salary on-demand fintech. But in June 2020, it launched the world's first earnings-on-demand debit card, allowing customers to access and spend money in realtime as they earn it. It's certainly an exciting 'ethical' development in the buy now, pay later market.
Read more: The rise of an ethical alternative to payday lenders?
2017
€10m
EARLY VC
€38-58m
10-50
Sifted Take
Hastee's battling it out against Wagestream, the other major salary on-demand fintech. But in June 2020, it launched the world's first earnings-on-demand debit card, allowing customers to access and spend money in realtime as they earn it. It's certainly an exciting 'ethical' development in the buy now, pay later market.
Read more: The rise of an ethical alternative to payday lenders?

Credit Kudos
Alternative credit scoring
fintech / mortgages & lending
creditkudos.comLondon, UK
2015
€8m
SERIES A
€20-30m
50-100
Sifted Take
In early April Credit Kudos raised £5m in a round led by AlbionVC. Yes, even mid-lockdown. As part of the Covid Credit team (alongside Fronted and 11:FS), it helped UK freelancers claim money from the government.
2015
€8m
SERIES A
€20-30m
50-100
Sifted Take
In early April Credit Kudos raised £5m in a round led by AlbionVC. Yes, even mid-lockdown. As part of the Covid Credit team (alongside Fronted and 11:FS), it helped UK freelancers claim money from the government.

Sifted Take
Muzmatch is the world's biggest dating app for Muslims, boasting over 2.5m members and backed by Y Combinator. It reached profitability much faster than many other dating apps.
Read more: Coronavirus has changed dating apps "irreversibly"
2014
€8m
SERIES A
€25-38m
10-50
Sifted Take
Muzmatch is the world's biggest dating app for Muslims, boasting over 2.5m members and backed by Y Combinator. It reached profitability much faster than many other dating apps.
Read more: Coronavirus has changed dating apps "irreversibly"
OLIO
Surplus food app
food; energy / kitchen & cooking tech;waste solution
olioex.comLondon, UK
2016
€7m
EARLY VC
€22-33m
50-100

Ably Realtime
Realtime data delivery platform
enterprise software / deep tech
ably.comLondon, UK
2016
€71m
SERIES B
€25-38m
50-100
Sifted Take
With events moving almost exclusively online during the pandemic, Ably was bound to benefit. From live scores to instant messaging and personalised experiences, the startup deploys cloud infrastructure and APIs that allow smaller events to customise event experiences and larger enterprises to offload operational and technical costs of real time messaging. In April 2020, it raised €6.4m in a Series A round led by MMC Ventures.
2016
€71m
SERIES B
€25-38m
50-100
Sifted Take
With events moving almost exclusively online during the pandemic, Ably was bound to benefit. From live scores to instant messaging and personalised experiences, the startup deploys cloud infrastructure and APIs that allow smaller events to customise event experiences and larger enterprises to offload operational and technical costs of real time messaging. In April 2020, it raised €6.4m in a Series A round led by MMC Ventures.
Coconut
Banking and accountancy app self-employed people, freelancers and small businesses
fintech / financial management solutions; banking
getcoconut.comLondon, UK
2016
€8m
SEED
€14m
50-100
Sifted Take
Coconut is a digital business banking app for the self-employed, limited companies and 'micro-businesses' of 1-10 people, similar to Tide and Germany's Penta. In 2019 it opened a portal for accounts, allowing employees to track income and expenses easily for accountants to process. In 2020, it hit 350% of its crowdfunding target — £2.4m. Seems like it's working.
Coconut
Banking and accountancy app self-employed people, freelancers and small businesses
fintech / financial management solutions; banking
getcoconut.comLondon, UK
2016
€8m
SEED
€14m
50-100
Sifted Take
Coconut is a digital business banking app for the self-employed, limited companies and 'micro-businesses' of 1-10 people, similar to Tide and Germany's Penta. In 2019 it opened a portal for accounts, allowing employees to track income and expenses easily for accountants to process. In 2020, it hit 350% of its crowdfunding target — £2.4m. Seems like it's working.

Capdesk
Easily organise options, warrants, shareholders and communication
fintech / enterprise software
capdesk.comLondon, UK
2015
€12m
SERIES A
€14-22m
10-50
Sifted Take
Capdesk has helped 1k European companies digitise their equity management, from Secret Escapes and Curve, to Nutmeg and Voi. It's currently working on its expansion into Sweden, France and the Netherlands, but the whole of Europe is on the horizon.

Capdesk
Easily organise options, warrants, shareholders and communication
fintech / enterprise software
capdesk.comLondon, UK
2015
€12m
SERIES A
€14-22m
10-50
Sifted Take
Capdesk has helped 1k European companies digitise their equity management, from Secret Escapes and Curve, to Nutmeg and Voi. It's currently working on its expansion into Sweden, France and the Netherlands, but the whole of Europe is on the horizon.

Lingumi
English learning app for kids
education / kids
lingumi.comLondon, UK
2015
€6m
SERIES A
€19-28m
50-100
Sifted Take
With parents in crisis mode, especially during the first lockdown, Lingumi was there to help — especially non-English speaking parents, of course, as the app targets children aged 2-6 with a first language already in play.
2015
€6m
SERIES A
€19-28m
50-100
Sifted Take
With parents in crisis mode, especially during the first lockdown, Lingumi was there to help — especially non-English speaking parents, of course, as the app targets children aged 2-6 with a first language already in play.

Sifted Take
Based out of London, tiney is designed to help parents find Ofsted-certified childminders, but also to train childminders to run their services out of their own homes. In early 2020 it raised £5m in a funding round led by Index Ventures, and founder Brett Wigdortz also started Teach First — the biggest employer for Oxbridge grads which recruits students straight out of university to teach at state schools. With childcare a necessity in today's world, tiney should be on your list — especially as they're keeping all tiney homes open during periods of lockdown.
2018
€6m
EARLY VC
€24-26m
10-50
Sifted Take
Based out of London, tiney is designed to help parents find Ofsted-certified childminders, but also to train childminders to run their services out of their own homes. In early 2020 it raised £5m in a funding round led by Index Ventures, and founder Brett Wigdortz also started Teach First — the biggest employer for Oxbridge grads which recruits students straight out of university to teach at state schools. With childcare a necessity in today's world, tiney should be on your list — especially as they're keeping all tiney homes open during periods of lockdown.

Beautystack
Social commerce network for beauty professionals
wellness beauty;marketing /
beautystack.comLondon, UK
2017
€6m
SEED
€19-29m
10-50
Sifted Take
Founded in 2017, Beautystack helps entrepreneurs sell beauty treatments on a global platform. The startup has been called "genius" by Vogue, and it teamed up with cult beauty brand Bleach London to launch its first wig collection — an industry set to reach revenues of more than $10bn by 2023. Its founder and chief executive Sharmadean Reid was on our list of top 20 European tech Instagrammers to follow

Beautystack
Social commerce network for beauty professionals
wellness beauty;marketing /
beautystack.comLondon, UK
2017
€6m
SEED
€19-29m
10-50
Sifted Take
Founded in 2017, Beautystack helps entrepreneurs sell beauty treatments on a global platform. The startup has been called "genius" by Vogue, and it teamed up with cult beauty brand Bleach London to launch its first wig collection — an industry set to reach revenues of more than $10bn by 2023. Its founder and chief executive Sharmadean Reid was on our list of top 20 European tech Instagrammers to follow
Daye
Pain-relieving, plastic-free CBD-infused tampons
health;wellness beauty /
yourdaye.comLondon, UK
2018
€5m
SEED
€20-30m
10-50
Sifted Take
Daye's pretty unique. Its first product after launching in 2018 is a tampon that uses cannabidoil (CBD oil) to tackle period pain. Positioning itself as a competitor to Tampax (and traditional painkillers!), Daye delivers dye-free, pesticide-free tampons with sugarcane applicators and compostable wrappers to the doorstep.
Watch out as it plans to move to the US after it gets approval from the FDA.
Read more: Cannabis tampon startup Daye proves Europe's CBD market is flying high
2018
€5m
SEED
€20-30m
10-50
Sifted Take
Daye's pretty unique. Its first product after launching in 2018 is a tampon that uses cannabidoil (CBD oil) to tackle period pain. Positioning itself as a competitor to Tampax (and traditional painkillers!), Daye delivers dye-free, pesticide-free tampons with sugarcane applicators and compostable wrappers to the doorstep.
Watch out as it plans to move to the US after it gets approval from the FDA.
Read more: Cannabis tampon startup Daye proves Europe's CBD market is flying high

SeedLegals
Legal platform for startups
legal;fintech / investing
seedlegals.comLondon, UK
2016
€5m
SERIES A
€14-22m
50-100
Sifted Take
SeedLegals is out to cut the bulk of legal paperwork that startups have to deal with, claiming to have automated every step of a funding round — and boasting more than 15k companies on its platform. Read more about its move to France, which it hopes will secure its place as a cornerstone in the industry: UK's SeedLegals launches in France
2016
€5m
SERIES A
€14-22m
50-100
Sifted Take
SeedLegals is out to cut the bulk of legal paperwork that startups have to deal with, claiming to have automated every step of a funding round — and boasting more than 15k companies on its platform. Read more about its move to France, which it hopes will secure its place as a cornerstone in the industry: UK's SeedLegals launches in France
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