Marketing Director

We’re looking for an experienced marketeer to lead the next stage of our growth at Sifted. As the marketing director, you will be responsible for defining and implementing our marketing and growth programmes, and further building the Sifted brand. To begin with, you will need to roll up your sleeves and pitch in personally, but will have the resources to build a team, internally and externally, to help you execute on the strategy you develop. This role is about finding the best ways to grow all segments of our audience, through all channels, but with a specific focus on the transition we are making from being entirely free to having a paid-for membership/subscription dimension, and from being a media-led company to being a media+data business.

Who we are

Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Just 18 months after launching, we’ve become known for our high-quality journalism and fresh viewpoints, and a must-read for many founders, investors and people working in startups across the continent. 

Our team of reporters, based across Europe, aren’t chasing after the latest funding announcements or product releases; plenty of other sites have got that covered. We are telling the stories that should be told — big startup trends, compelling company profiles and the everyday lessons that come from growing a business and messing up along the way.

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We have grown from a standing start to over 400,000 monthly unique visitors, and nearly 50,000 newsletter subscribers, and have a lively social media following, but there is much more to be done to both grow and consolidate our readership. In particular we want to build stronger relationships with our most dedicated readers while also diversifying our revenue streams away from our current advertising and sponsorship model.

What will you be doing?

You will be a key member of the senior management team working directly with the cofounders Caspar and John, and taking full ownership of our online and real-world presence, customer insight and acquisition programmes, and broader brand development. As champion of the reader and customer you will be a key driver of new product development in what is still a rapidly evolving business. 

You will start with the support of both a social media journalist and the broader team and you will quickly grow a marketing team — but to start with, we’ll need you to be hands-on to drive both growth and retention.

In addition to contributing to the broader strategy of the business this role includes:

  • Collaborate and lead across the organisation. You will represent the voice of our readers and customers within the organisation, bringing your insights to the whole team. You will also lead and mentor a growing team of marketers.
  • Build and run marketing campaigns and SEO to drive continuous user acquisition, engagement, conversion and retention, and through that sales revenue growth. Build reader loyalty and evangelism to further accelerate growth.
  • Create and own the go-to-market (GTM) strategy for new products and features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
  • Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will oversee outbound customer-facing communications across our website, social channels and via our commercial content, as well as helping improve Sifted’s (and Sifted’s journalists’) public profile.
  • Develop and deepen relationships with key partners, aligning mutual goals and driving Sifted use and adoption through a variety of co-marketing efforts.
  • Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.

What skills do I need?

We’re looking for someone who has been on this journey before. Someone who is a “full stack” marketeer, and has experience of growing digital media, and — in particular — transitioning an entirely free product to one that people pay for (at least in part).  

We are still a startup, looking to take the next exciting step up in growth, but our exact trajectory is not yet set. This role will suit a creative, bold and articulate person to deliver growth even while the business evolves. You must be a multi-faceted individual, capable of devising marketing, brand and membership/subscription strategies, and championing the customer, whilst also establishing processes and executing innovative campaigns to achieve immediate results.

Some of the key things we are looking for:

  • Demonstrable experience of all aspects of the role outlined above
  • Experience in digital media or an adjacent “content-related” market, including subscription/membership
  • Proven ability to lead transition and change
  • Ability to think both creatively and commercially
  • Happy to work at both strategic and operational levels
  • Experience of new product development
  • Interested in the world of startups and entrepreneurialism 
  • A ready-made network of marketing specialists to help us out as we grow

What are we like to work for?

We have a small-company mindset, but big company goals, and can draw on many of the strengths and benefits of a world-respected brand, the Financial Times. We’re friendly, hard-working and passionate about what we do. We have a flat structure, collaborate across disciplines, and everyone has impact across many areas of the business. We value feedback, honesty and clear communication. 

What we offer:

  • £60-80k salary, depending on experience, plus equity
  • 25 days of annual leave plus the usual public holidays
  • Flexible working hours and the option to work from home some days 
  • Weekly team lunches (virtual for now) and seemingly endless snacks (when in the office)
  • Regular team socials… post-lockdown (eg. pub quizzes, dinners, theatre trips)
  • The chance to have an impact across many areas of the business, and to build a large team over time 

Location

London (although we are open to semi-remote applicants — ie. people who could travel in a few days per week)

How to apply:

Please send an email explaining why you’d like to apply and why you think you’d be a good fit for this role to [email protected] Please attach a CV.