Startup Europe. Grown up reporting.
Startup Europe. Grown up reporting.
Startup Europe. Grown up reporting
Startup Europe. Because the future isn’t where you expected
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We’re looking for an experienced marketeer to lead the next stage of our growth at Sifted. As the marketing director, you will be responsible for defining and implementing our marketing and growth programmes, and further building the Sifted brand. To begin with, you will need to roll up your sleeves and pitch in personally, but will have the resources to build a team, internally and externally, to help you execute on the strategy you develop. This role is about finding the best ways to grow all segments of our audience, through all channels, but with a specific focus on the transition we are making from being entirely free to having a paid-for membership/subscription dimension, and from being a media-led company to being a media+data business.
Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Just 18 months after launching, we’ve become known for our high-quality journalism and fresh viewpoints, and a must-read for many founders, investors and people working in startups across the continent.
Our team of reporters, based across Europe, aren’t chasing after the latest funding announcements or product releases; plenty of other sites have got that covered. We are telling the stories that should be told — big startup trends, compelling company profiles and the everyday lessons that come from growing a business and messing up along the way.
We have grown from a standing start to over 400,000 monthly unique visitors, and nearly 50,000 newsletter subscribers, and have a lively social media following, but there is much more to be done to both grow and consolidate our readership. In particular we want to build stronger relationships with our most dedicated readers while also diversifying our revenue streams away from our current advertising and sponsorship model.
You will be a key member of the senior management team working directly with the cofounders Caspar and John, and taking full ownership of our online and real-world presence, customer insight and acquisition programmes, and broader brand development. As champion of the reader and customer you will be a key driver of new product development in what is still a rapidly evolving business.
You will start with the support of both a social media journalist and the broader team and you will quickly grow a marketing team — but to start with, we’ll need you to be hands-on to drive both growth and retention.
In addition to contributing to the broader strategy of the business this role includes:
We’re looking for someone who has been on this journey before. Someone who is a “full stack” marketeer, and has experience of growing digital media, and — in particular — transitioning an entirely free product to one that people pay for (at least in part).
We are still a startup, looking to take the next exciting step up in growth, but our exact trajectory is not yet set. This role will suit a creative, bold and articulate person to deliver growth even while the business evolves. You must be a multi-faceted individual, capable of devising marketing, brand and membership/subscription strategies, and championing the customer, whilst also establishing processes and executing innovative campaigns to achieve immediate results.
Some of the key things we are looking for:
We have a small-company mindset, but big company goals, and can draw on many of the strengths and benefits of a world-respected brand, the Financial Times. We’re friendly, hard-working and passionate about what we do. We have a flat structure, collaborate across disciplines, and everyone has impact across many areas of the business. We value feedback, honesty and clear communication.
London (although we are open to semi-remote applicants — ie. people who could travel in a few days per week)
Please send an email explaining why you’d like to apply and why you think you’d be a good fit for this role to [email protected] Please attach a CV.
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