Head of content

As the head of content, you will be responsible for making the content Sifted produces for clients top notch. You will ensure that it is ‘Sifted’ through and through, meets the client’s goals and exceeds their expectations, and is delivered on time. Your role will involve creating, commissioning and managing partner content, as well as developing ideas for how to make this part of our business bigger and better. 

Who we are

Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Just 18 months after launching, we’ve become known for our high-quality journalism and fresh viewpoints, and a must-read for many founders, investors and people working in startups across the continent. 

Our team of reporters, based across Europe, aren’t chasing after the latest funding announcements or product releases; plenty of other sites have got that covered. We are telling the stories that should be told — big startup trends, compelling company profiles and the everyday lessons that come from growing a business and messing up along the way.

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We have grown from a standing start to over 400,000 monthly unique visitors, and 50,000 newsletter subscribers, and have a lively social media following, but there is much more to be done to both grow and consolidate our readership. In particular we want to build stronger relationships with our most dedicated readers while also diversifying our revenue streams away from our current advertising and sponsorship model.

What will you be doing?

Currently, Sifted produces sponsored articles and webinars for clients, however our inventory will be expanding in exciting ways — and you will play a major role in allowing this to happen. You will work closely with the head of partnerships, Helen, and the deputy editor, Amy, and be assisted by our campaigns manager Laura and editorial assistant Connor.

Core duties include:

  • Writing and signing off on briefs for the content team (this will be done in partnership with the commercial lead)
  • Contributing to the development of the commercial inventory (What do clients want? What types of content can we create that would fulfil those needs — and fit with our brand?) 
  • Working with the commercial and editorial teams and clients to refine ideas for clients
  • Finding, recruiting, managing and developing a team of relevant contributors (freelance writers, designers, photographers — whatever it takes!) 
  • Finding, contracting with and managing relevant agencies to facilitate larger scale projects and/or fill gaps where needed
  • Writing and editing sponsored content where necessary
  • Analysing and measuring the effectiveness of projects/campaigns and figuring out how to improve them
  • Overseeing the design of partner content — and liaising with our designer to produce assets 
  • Creating marketing campaigns for partner content, working with our social media journalist and campaigns manager

What skills do you need?

We’re looking for someone who has worked on partner content previously, and can bring some best-in-class know-how to our team. 

We are still a startup — and growing fast — but our exact trajectory is not yet set. This role will suit a creative person who’s comfortable with a long to-do list and goal posts that often shift.

Some of the key things we are looking for:

  • Interest in tech and startups and an understanding of how technology is transforming society and business
  • Creativity — the ability to come up with heaps of new ideas, and the willingness to try them out (and to know when to scrap them if they don’t work)
  • Demonstrate a successful track record of writing, editing and managing (sponsored) content for an exceptional media brand
  • Experience managing people, both internally and externally
  • Experience managing content production agencies
  • An understanding of social media – what works, what doesn’t and how to run a channel strategy
  • An understanding of SEO in the context of a media business
  • Readiness to take the lead and work things out as you go along in a fast-paced, fast-growth environment — and change tack where necessary 
  • High editorial standards 
  • A commercial thinker who knows how to make great ideas work for business goals, and takes a test-measure-adapt approach
  • Brings a ready-made network of freelancers, contractors and agencies that can help accelerate our growth and fill gaps 

What are we like to work for?

We have a small-company mindset, but big company goals, and can draw on many of the strengths and benefits of a world-respected brand, the Financial Times. We’re friendly, hard-working and passionate about what we do. We have a flat structure, collaborate across disciplines, and everyone has impact across many areas of the business. We value feedback, honesty and clear communication. 

What we offer

  • £40,000-50,000 salary, depending on experience, plus equity
  • 25 days of annual leave plus the usual public holidays
  • Flexible working hours and the option to work from home some days 
  • Weekly team lunches (virtual for now) and seemingly endless snacks (when in the office)
  • Regular team socials… post-lockdown (eg. pub quizzes, dinners, theatre trips)
  • The chance to have an impact across many areas of the business, and to build a large team over time 

Location

London (although we are open to semi-remote applicants — ie. people who could travel in a few days per week)

How to apply

Please send an email explaining why you’d like to apply and why you think you’d be a good fit for this role to [email protected]. Please attach a CV.