Head of content

Sifted is looking to hire a head of content to lead the creation and execution of Sifted’s commercial content. Inspired by our journalism, Sifted’s commercial content offering helps clients communicate with the European startup ecosystem in an effective, branded aligned way. 

You will ensure that all commercial content is ‘Sifted’ through and through, meets the client’s goals and exceeds their expectations, and is delivered on time. 

This is a multifaceted role, involving ideation, pitching, writing, commissioning, editing and managing a content editor and pool of freelance writers.  You should be confident in and enjoy communicating with clients, not only at pitch stage but also during the content production process.  We’ve got aspirations to launch a fully-fledged inhouse brand studio in the future, and so we’re looking for a candidate who shares that ambition.

Who we are

Sifted is a new media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. Three years after launching, our high-quality journalism has become a must-read for many founders, investors and people working in startups across the continent.

But Sifted is more than just a website. We create podcasts, produce reports and host events across Europe for a startup, scaleup and investor audience.  We’re also building exciting new data products and we recently raised £4m to do more of what we do, even better.

What will you be doing?

The commercial content team is responsible for the production of branded content, newsletter insertions, pre and post-event articles and the odd creative product (videos, microsites etc). However we’re keen to expand our creative, bespoke, client-integrated projects in exciting ways — and you will play a major role in allowing this to happen. You will initially report to Helen, commercial director, and support, mentor and manage our content editor, Stephanie (who also writes articles) and our bank of freelancers. In time we expect a junior writer to join the team. Additionally, you’ll work closely with our campaigns manager and coordinator and the business development team.

Core duties include:

  • Leadership: Spear-heading all commercial content, setting and maintaining high standards as the most experienced editor in the commercial team. It is essential to ensure that all which we produce aligns with the Sifted quality, style and tone-of-voice, whilst having the commercial expertise to balance client requests and relationships.
  • Management: Including team and freelancer management, assigning writers, editing when appropriate and managing your, and the team’s, time effectively to ensure all commercial content is delivered on time and on budget.
  • Contributing to the strategy for commercial content and working with the sales team and clients to refine ideas for clients to pursue publishing new types of articles and formats.
  • Continuing to find, recruit, manage and develop a pool of talented contributors (freelance writers, designers, photographers — whatever it takes!) 
  • Finding, contracting with and managing relevant agencies to facilitate larger scale projects and/or fill gaps where needed
  • Writing branded content, newsletter insertions and promotional articles where necessary (this is not the majority of the role but we would like someone who relishes in writing the odd piece!)
  • Working with the campaigns team to analyse and measure the effectiveness of projects/campaigns and wok on strategies for improving results for clients
  • Have a good understanding of SEO in content creation and the role of evergreen content 
  • Overseeing the design of partner content — and liaising with our designer to produce assets 
  • Signing-off on marketing copy for commercial content campaigns (where necessary)

What skills do you need?

We’re looking for someone with strong editing skills, who has worked in a commercial content media team, or creative/marketing agency, previously, and can bring some best-in-class know-how to our team. 

We are still a startup — and growing fast — but our exact trajectory is not yet set. This role will suit a creative person who understands commercial relationships and whose ambitions include growing a team.

Some of the key things we look for:

  • A minimum of three years of experience in a comparable role (some management, editing and writing experience to be demonstrated)
  • High editorial standards with strong editing and writing skills
  • Interest in tech and startups and an understanding of how technology is transforming society and business
  • A commercial thinker who knows how to make great content ideas align with client KPIs
  • Creativity — the ability to come up with heaps of new ideas, and the willingness to try them out (and to know when to scrap them if they don’t work)
  • Demonstrate a successful track record of writing, editing and managing (commercial) content for an exceptional media brand
  • An understanding of creating scopes of work, and managing large projects
  • Experience managing people, both internally and externally
  • Experience managing content production agencies
  • Readiness to take the lead and work things out as you go along in a fast-paced, fast-growth environment — and change tack where necessary 
  • Brings a ready-made network of freelancers, contractors and agencies that can help accelerate our growth and fill gaps 

What are we like to work for?

We have a small-company mindset, but big company goals, and can draw on many of the strengths and benefits of a world-respected brand, the Financial Times. 

We’re friendly, hard-working and passionate about what we do. We like everyone to have an  impact across many areas of the business. We value feedback, honesty and clear communication. 

What we offer:

  • £50- £55k depending on experience
  • Equity equal to 10% of your starting salary
  • Shiny technical equipment – we’re a Mac shop generally, but are open to whatever suits your needs
  • £1,000 annual learning budget to spend on courses which help you to accelerate your career
  • 25 days of annual leave plus the usual public holidays
  • Flexible working hours and the option to work from home some days 
  • Work from abroad for up to 20 days each year
  • Regular team socials… eg. pub quizzes, dinners, theatre trips and company offsites
  • The chance to have an impact across many areas of the business, and to build and be part of a larger team over time 


London – with hybrid working in the office two or three days per week

Click here to apply.