Consumer/Food/News/ Arab and Turkish grocery delivery startup Yababa raises a huge seed round It's the latest in a wave of new grocery companies hoping to diversify the food on offer By Freya Pratty 23 November 2021 Ralph Hage, founder of Yababa Ralph Hage, founder of Yababa \Consumer Glovo cuts dozens of jobs over Zoom months after acquisition By Tim Smith in Barcelona 26 May 2022 Consumer/Food/News/ Arab and Turkish grocery delivery startup Yababa raises a huge seed round It's the latest in a wave of new grocery companies hoping to diversify the food on offer By Freya Pratty 23 November 2021 Yababa, a grocery delivery company focused on multicultural produce, has raised a $15.5m seed round. It’s the latest in a wave of new companies looking to diversify the online grocery delivery market. The round was led by Creandum and Project A, with existing investor FoodLabs also participating. Yababa launched in parts of Berlin over the summer and expanded to the whole city in October, initially focusing on Turkish and Arab communities. It offers same day delivery and says the most popular products on its app are meat, bread and fruit. “Our purpose is to deliver a taste of home, by giving Europe’s diverse communities easy access to multicultural groceries,” says Ralph Hage, founder of Yababa. “Today billions of people are living far from their country of origin and food is the closest they have to home.” The company plans to expand to Cologne next, and wants to be operational in seven German cities by the end of 2022. It says it’ll broaden out from Turkish and Arab communities to serve others too. The new, more diverse wave of grocery apps Yababa isn’t the only European startup working to diversify the products people can buy online. Earlier this month Oja, a London-based company, raised a $3.3m seed round for its online grocery service, focused initially on Nigerian, Ghanaian and Jamaican food. There’s also Alorsfaim, a French startup specialising in Asian food, which raised €4m in seed funding last month and is delivering across Paris. Another is Mixe Store, which began in France but now serves 16 countries, and focuses on bringing products over from India and Pakistan to expat communities in Europe. Freya Pratty is Sifted’s news reporter. She tweets from @FPratty Related Articles Member 13 foodtech startups to watch, according to foodtech founders By Connor Bilboe Click here to read more The dark kitchen sector heats up as Swedish newcomer Curb raises funds By Freya Pratty Click here to read more Glovo cuts dozens of jobs over Zoom months after acquisition By Tim Smith in Barcelona Click here to read more Can AI make a better whisky than a human “nose”? By Maija Palmer Click here to read more Most Read 1 \Startup Life Tech company layoffs in Europe: the list 2 \Consumer Gorillas halves its headcount at HQ 3 \Startup Life From Revolut to Back Market: the European startups still hiring despite the tech downturn 4 \Venture Capital Ranking: UK tech startups to watch in 2022 5 \Startup Life Why startup founders should always pay themselves a fair market salary Join the conversation Subscribe Notify of new follow-up comments new replies to my comments
Member 13 foodtech startups to watch, according to foodtech founders By Connor Bilboe Click here to read more
The dark kitchen sector heats up as Swedish newcomer Curb raises funds By Freya Pratty Click here to read more
Glovo cuts dozens of jobs over Zoom months after acquisition By Tim Smith in Barcelona Click here to read more