Healthtech/News/ Care home staffing app Florence raises £28.5m The startup is the latest elederly healthtech to raise this month following rising investor interest in the sector. By Kai Nicol-Schwarz 1 June 2022 \Healthtech Elderly care startup Birdie raises $30m By Kai Nicol-Schwarz 29 June 2022 Healthtech/News/ Care home staffing app Florence raises £28.5m The startup is the latest elederly healthtech to raise this month following rising investor interest in the sector. By Kai Nicol-Schwarz 1 June 2022 London-based care home staffing app Florence has raised £28.5m, as it plans to expand its services beyond elderly care. What does Florence do? Founded in 2016, Florence connects temporary nursing staff to care homes via a free app, alongside selling a rota management software product and e-learning tools to the care homes themselves. 90,000 care professionals and 2,000 care organisations use Florence. Who’s investing? Corporate venture fund Axa Venture Partners led the round Roo Capital also participated As did existing backer, the London-based growth stage VC SEEK Ventures The market Elderly healthcare is a nascent sector but we’re seeing more startups beginning to pick up funding Just last month, Paris-based elderly care platform Ouihelp raised €30m in a round led by French family office Creadev; another elderly care platform Helppy, from Finland, raised €3m in seed funding from Norwegian early-stage VC Alliance Venture; and Berlin-based Patronus — which provides digital tools for the elderly and their carers — raised $7m in a round led by early-stage investor Cavalry Ventures. Other fast-growing care tech startups include UK-based Birdie and Cera Care. What’s next Florence will use the investment for product expansion to support care in the UK and multiple international markets, and to expand its services beyond elderly care. Sifted’s take While we haven’t seen startups pounce on the elderly healthcare market in the same way as many other verticals in digital health so far, this sector is ripe for a technological makeover. Expect to see more startups targeting elderly healthcare — and VCs willing to back them — emerging. Related Articles How Neatebox is building apps to help disabled people live independently Sponsored by Google For Startups Click here to read more Otrium raises €24m to expand its fashion marketplace By Michael Stothard Click here to read more Small companies step up to big role in Covid-19 testing By Maija Palmer Click here to read more Healthtech: How to make sure we don’t go back to square one By Anne Blackwood Click here to read more Most Read 1 Member \Venture Capital German VCs are the second best paid in Europe 2 \Startup Life Where are Europe’s top digital nomad villages? 3 \Venture Capital New platform enables ‘everyday’ folk to invest in VC 4 \Venture Capital Europe gets its first creator-founded, creator-backed VC 5 \Public & Academic The European Commission has a big new plan for startups. Here’s what you need to know about it Join the conversation Subscribe Notify of new follow-up comments new replies to my comments
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