\Mobility Analysis/ Europe’s most attractive cities to Gen Z also get the most startup funding The largest slice of European venture capital funding goes to the cities that are most popular with Gen Z (7 to 22-year-olds) By Kim Darrah 13 September 2019 \Mobility Tier’s lessons from the world’s scooter capital By Marie Mawad in Paris 2 October 2020 \Mobility Analysis/ Europe’s most attractive cities to Gen Z also get the most startup funding The largest slice of European venture capital funding goes to the cities that are most popular with Gen Z (7 to 22-year-olds) By Kim Darrah 13 September 2019 London, Stockholm and Berlin are Europe’s top three cities for “Generation Z” appeal, according to a new study, which ranks a city’s attractiveness to people born between 1997-2012 (i.e 7 to 22 years old). These are also, as seen in the table below, the most attractive cities to venture capitalists as well. Looking down the table, there is a pretty strong correlation between “Gen Z attractive” cities and venture funding won so far in 2019. Sources: Nestpick, Dealroom (funding for 2019 to date) Advertisement What does this mean exactly? It’s probably not that 7 to 22-year-olds are getting a whole heap of venture funding themselves. Or even that they are making a crucial difference as employees of startups. It’s more likely that the fun, open-minded and forward-thinking cities are the same ones that not only appeal to the young but draw the most talent and new business ideas. But the study does hint at an important wider point for cities in Europe, many of which are desperately trying to create their own startup ecosystems: creating a culturally diverse, liberal and digitally-active city is hugely important. The study, which was commissioned by Nestpick, an aggregator website for furnished apartments, measured each city according to 21 factors. The list includes digitalisation, LGBT+ acceptance, gender equality, the right to protest, access to healthcare and mental health support, the number of eSport events, 5G connectivity, and the ability to use digital payment. Nestpick says that people in Generation Z care not only about things like affordability and job opportunities but they are also looking for cities that mesh well with their values. Apparently, they want to have fun, go to gigs, watch eSports and live somewhere that supports LGBT rights. Advertisement Help Sifted get bigger and better (and get a sneak peak at our future plans). Please take our reader survey. Take the survey Terms of Use Related Articles Only 21% of tech unicorns are led by women, report shows By Freya Pratty Click here to read more Black entrepreneurs receive just 0.24% of capital in the UK By Freya Pratty Click here to read more Systemic barriers for minority business owners persist, report shows By Freya Pratty Click here to read more Time to stop using the term BAME By Erika Brodnock and Johannes Lenhard Click here to read more Get the best of Sifted in your inbox By entering your email you agree to Sifted’s Terms of Use Sign up to \Future Proof Sifted’s weekly \Corporate Innovation roundup email By entering your email you agree to Sifted’s Terms of Use Most Read 1 \Fintech Starling Bank wants to buy a lender 2 \Startup Life Chief of staff: the ‘must-have hire’ for startup CEOs? 3 \Fintech The 10 fastest fintechs to reach billion dollar valuations 4 \Venture Capital Rich Europeans need to invest 10% of their money into tech and stop buying stupid stuff like hotels 5 \Public and Academic European Commission makes its first equity investments into startups Join the conversation Subscribe Notify of new follow-up comments new replies to my comments
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